Microdrive
I joined this content creation platform in 2023–participating mainly in food, makeup, and lifestyle content. They offer unique opportunities for brands as their model is User-Generated Content (UGC) driven and provides more natural marketing campaigns thus organically drawing in the audience they are targeting. I participated in their Walmart+ InHome launch campaign in March of 2023 and it has proven successful as the service is still booming more than ever!
Microdrive X Walmart+ Inhome
This post featured a cocktail recipe I crafted with ingredients bought through the service. The convenience was invaluable as it helped me in my content creation as I had a pretty busy schedule at the time. I only endorse products and services that I align with myself and my lifestyle because it’s important to me to be as transparent as I can be with my audience. I also love sharing my recent food obsessions such as this margarita recipe I concocted!
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Microdrive X Lime Crime
This campaign highlighted Limecrime’s #NEVERBLENDIN movement. With products like their Velvetines Lipstick Line, Venus Liner, and Electric Slide Eyeshadow & Brush Stick, their objective was to be bold. I highlighted that through a GRWM (Get Ready With Me) style reel with a bold lip and bold winged liner to showcase how my audience could create a look into their style with Limecrime’s products. I loved the challenge and the campaign brief motivated me to create content out of my comfort zone.